Volume 43, Number 168,
January-March 2012
Interstate Tourism Development
between Puerto Vallarta and Bahía de Banderas: Mexico
Marco A. Merchand Rojas

Regarding the index of economic specialization, Puerto Vallarta stands out in the branch subsector 7211 (hotels and motels) in 2003, as the greatest portion of the working population is employed in this area (Garza and Rivera, 1994).

In fact, the interstate relation between municipalities (Puerto Vallarta and Bahía de Banderas) has been legally formalized and gained great importance in both economic and political terms. Based on certain policies oriented more towards economic sectors rather than territorial purposes (tourist promotion activities), both the government of Jalisco and Nayarit, as well as the federal government, support regional tools to consolidate foreign investments in tourist activities. What do the pacts and agreements between the two governments to consolidate the programs and plans that direct tourist promotion between Puerto Vallarta and Bahía de Banderas consist of in formal terms?

The pacts or interstate agreements have to do with the agreement established between the states of Jalisco and Nayarit to align their policies in keeping with the goal of the so-called "Zoning Program for the Inter-state Metropolitan Zone of Puerto Vallarta-Bahía de Banderas," which is to provide common solutions to social-urban issues that arise between the two municipalities.15

This "Territorial Zoning Program," was proposed by both states and is oriented towards treating two common situations the municipalities of Puerto Vallarta and Bahía de Banderas face:

  • Resolution of the issues presented by urban continuity and the flow of goods that is present in the central area of conurbation between Puerto Vallarta and Bahía de Banderas
  • How best to take advantage of the tourism potential of both municipalities by defining concrete actions and financial resources for their management.

It should be stated in advance that the purpose of these actions has politically justified the fact that both state governments have proposed to normalize programs and regional projects to sustain tourism activity in the region.

The key question now is to understand how these programs and plans legitimize and define the use of a regional plan16 to consolidate, promote and exploit tourism potential as an activity "that will supposedly bring about economic growth."

15 Zoning Program for the Inter-state Metropolitan Zone of Puerto Vallarta-Bahía de Banderas," December 5, 2007.

16 When I speak of a regional plan, I refer to the regional political strategies employed by the state to foster productive economic activity in the region, by creating all economic conditions and legal framework necessary to incentivize the investment of foreign capital in the region.

Published in Mexico, 2012-2017 © D.R. Universidad Nacional Autónoma de México (UNAM).
PROBLEMAS DEL DESARROLLO. REVISTA LATINOAMERICANA DE ECONOMÍA, Volume 48, Number 191, October-December 2017 is a quarterly publication by the Universidad Nacional Autónoma de México, Ciudad Universitaria, Coyoacán, CP 04510, México, D.F. by Instituto de Investigaciones Económicas, Circuito Mario de la Cueva, Ciudad Universitaria, Coyoacán,
CP 04510, México, D.F. Tel (52 55) 56 23 01 05 and (52 55) 56 24 23 39, fax (52 55) 56 23 00 97, www.probdes.iiec.unam.mx, revprode@unam.mx. Journal Editor: Alicia Girón González. Reservation of rights to exclusive use of the title: 04-2012-070613560300-203, ISSN: pending. Person responsible for the latest update of this issue: Minerva García, Circuito Maestro Mario de la Cueva s/n, Ciudad Universitaria, Coyoacán, CP 04510, México D.F., latest update: Nov 13th, 2017.
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